McCambridge Group

Deal summary

Catalyst advised the McCambridge Group on the sale of Soreen to Samworth Brothers.

Soreen is an ambient food brand manufacturing malt loaf from a single site bakery in Manchester and is celebrating its 75th anniversary in 2014. Having earned the trust and loyalty of UK consumers since 1939, the product range has developed in recent years to include exciting new flavours, 'food to go’ and breakfast products.

Samworth Brothers is a family-owned 118 year old Leicestershire-based manufacturer of own-label and branded chilled food products ranging from ready meals and savoury pasties to sandwiches and desserts.

What difference did we make?

Catalyst was appointed by the McCambridge Group and Barclays Ventures to provide support and advice, leveraging Catalyst’s food and drink expertise, industry experience and deal record in the sector.

Through extensive work and insights into heritage and independent brands like Soreen, Catalyst was able to work alongside the management team advising on key strategic issues, preparing the business for exit and providing ongoing transaction support through to completion.

The sale of Soreen delivered an excellent return for the shareholders and a superb conclusion to the overall turnaround and success story at the McCambridge Group.

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What our client said
"With the wide food and drink sector experience on hand from Catalyst, and their high level of motivation throughout, a successful deal was delivered that worked for all the parties. Their strategic input into the process, execution and superb day-to-day management was second to none; I am now a big supporter of Catalyst." Simon Webber
Chairman, McCambridge Group