Founded in 1949, Piranello is a leading premium road bikes, accessories and apparel brand. The Company is known for its superior designs, craftsmanship and racing success, with products for both amateur and professional riders. Pinarello sells to both retailers and distributors in more than 50 countries around the world and has provided bikes to 12 Tour winners.
Alantra’s Italian team advised L Catterton on the acquisition.
What difference did we make?
L Catterton has significant experience investing in premium and fitness related brands. The team provided integrated M&A and debt advice. Pinarello will use the investment to expand its presence with bike dealers globally while also focusing on the growth of its accessories and apparel businesses.