Simon Peacock

Simon Peacock
T: +44 (0) 115 957 8231
E: simon.peacock@alantra.com

Simon is a Partner with over 15 years of commercial and M&A experience gained within industry and professional services.

Simon is a member of our Consumer sector team. He has a particular focus on the food & beverage industry, building on the eight years he spent delivering M&A and strategic financial planning projects at United Biscuits.

His recent transactions include advising Key Capital Partners on its sale of school meals specialist Alliance in Partnership to Sodexo; advising Palatine Private Equity on the secondary buy-out of CET UK; advising Rutland Partners on its acquisition of Armitage Pet Care; the management buy-outs of Addo Food GroupWestleigh Homes and Belfield Furnishings; and the sales of Steelite International to US-based PNC Riverarch Capital, Gardman to Rutland Partners, Sofa Brands International to a consortium of financial investors and Soreen to Samworth Brothers.

As well as being highly active on food & beverage transactions, Simon is the author of the Alantra Food & Beverage Fast 50, which identifies the 50 fastest-growing privately owned food and drink companies published annually in the sector's leading publication, The Grocer.

Simon also co-leads our presence in the East Midlands market with Justin Crowther, using his extensive connections with the region's food & drink sector businesses and intermediary base.

A chemical engineering graduate from Cambridge University, Simon joined United Biscuits and worked at a number of its food manufacturing sites in various financial roles before moving into a central M&A role.

Simon retains a keen interest in rowing (he did not quite make it into the University boat) even though he has two young sons who seem to prefer rugby to the river.

 

Alantra advises Inflexion and Vivona Brands on sale to Webster Equity Partners

Alantra has advised Inflexion and Vivona Brands (“Vivona”) on the sale of the business to US based private equity firm, Webster Equity Partners.  

Alantra named as ‘European Corporate Finance House of the Year 2019′

Alantra has won the European Corporate Finance House of the Year Award at The Private Equity Awards 2019, hosted by Real Deals. 

Alantra advises Altius on investment by MML Capital Partners

Alantra has advised high-growth data consultancy, Altius, on investment by MML Capital Partners. 

Alantra advises Livingbridge on investment in leading management consultancy

Alantra has advised private equity firm Livingbridge on its investment in Vendigital, leading management consultancy provider. 

Alantra advises ParkJockey on investment from leading technology investment fund and subsequent parking operator acquisitions

Alantra has advised ParkJockey, a provider of a next-generation technology platform aimed at optimising parking real estate, on securing an investment from a leading global technology investment fund.